It is impossible to have a company in the fast-moving field of accounting today without a robust web brand strategy. But here’s the twist: it is not just a question of having a nice ‘look and feel’ to a website or writing blogs that contain proper keywords and phrases. One of the most underestimated weapons of a modern-day marketer is social media, which can significantly increase your SEO performance. Indeed, those Reels, Hashtags, and Stories, which you browse through your feed, might be the magic bullet to gain more visitors, quality leads, and awareness for your firm. Intrigued? Let’s dive in.
1. Social Media Takes Your Conveyed Content Further
You’ve invested your time in writing a blog post that is jam-packed with helpful information for the reader. What’s next? However, merely publishing it and just sitting back to watch Google do its thing is not sufficient. Facebook, LinkedIn, and twitter are some of the most ideal platforms through which you can launch your content.
While rebroadcasting your blogs or articles on these platforms makes them more widely seen, it also promotes engagement. By having your followers like, comment, and share your post on the site it triggers SEO signals to the search engines. Essentially, search engines take note: “Ah, this content is popular among the targets – it must be good, right?” Therefore, your website visibility goes up.
2. Social Media Provides High Quality Traffic
In this case, social media can be viewed more as the link between the audience and the website. Engaging and pertinent posts greatly increase curiosity and urge people to click on links or follow the website link provided to read more on the post.
Here’s where it gets exciting: these clicks aren’t just accidental—they are deliberate. Another is that people follow or like your profiles because they are genuinely interested in your services which makes for low bounce rates. Search engines love that. This kind of traffic however lays a basis for improvement of ranking and increased popularity over time.
3. Backlinks Made Easy: The Social Media Shortcut
Any marketer who has worked on their SEO campaign will know that backlinks are the end-all and be-all. They are the sort of ‘endorsements’ from other websites to the search engines that your content is worth linking to. But as when it comes to getting quality backlinks it is not always an easy feat—unless of course you’re actively using social media.
When you post on LinkedIn or tweet, it is read by the LinkedIn and Twitter groups mostly, which are influencers, business reporters, and other service providers or professionals. This way, the more interesting your blog is, the more they will post links from it to their blogs or sites. And this is one ripple effect that enhances your backlink quality and positions you better in the eyes of Google.
4. Social Media Creates Credibility and Reliability
Suppose, for instance, you are looking for an accountant on the Internet. You come across one which is very active on LinkedIn with an active feed containing tips, case studies, and trends. Wouldn’t you trust them more than their competitor with perhaps no online presence at all?
Even search engines feel the same way. However, when your accounting firm is consistent and authoritative that you are in the social media platforms, not only does it encourage trust from the viewers but also informs Google that you are credible. Suggesting an expert take, discussing with others, and participating in discussions establish your firm as an expert in the industry – a factor appreciated by search engines.
5. Local SEO Gets a Boost
If your firm is more inclined to particular locations, social media will greatly enhance and push your local SEO. Here’s how:
- Geo-Tags and Location-Specific Content: Tagging your location or using tags such as #LondonAccountants makes your posts visible in search results local to your area.
- Engaging with Local Communities: From sponsoring a local event to posting an update on a local charity, social media can put you in touch with potential clients.
These initiatives help others to easily find your services in their local area when they search for accountants in their region making it easier for you to compete favorably in your region.
6. The Face of Current Generation: Social Media as the New Search Engine
A greater number of individuals are using social media sites for searching services, business and recommendations. From using the hashtag option like Instagram to an extensive keyword search like LinkedIn, your social media profiles are now a discovery brand.
This is where Social SEO comes in to play. That way, the optimization of your profiles with keywords, hashtags, and current information makes it easier for potential clients to find you. For instance, placing “Accountancy Firm in London” within your LinkedIn profile means Google will recommend you for the search results with such keywords.
7. Real-Time Knowledge with Social Media Analysis
Have you ever been curious on how your audience responds to your content? With social media analytics, you can have the opportunity to evaluate users’ actions in real time. For example you can determine which posts attract most of the traffic, which hours in a day this is likely to happen and what issues your readers are most likely to respond to.
Thanks to this treasure trove of data, you can fine-tune your SEO approach. Through targeted production of content that reflects your audiences’ interests, you are able to increase interaction levels and, consequently, your positions in search results. It’s a win-win.
How to Incorporate Social Media in SEO Campaign
If you’re ready to let social media work its magic on your SEO, here are some practical tips:
1. Optimize Your Social Profiles: Your bios sections, descriptions, and tags should therefore contain carefully chosen keyword phrases.
2. Encourage Sharing: You should also include the social sharing buttons below the Blog post so that users can easily share any Blog post with others.
3. Stay Consistent: Make frequent and quality status updates to keep users interacting.
4. Engage with Followers: Engage the audience by replying to comments, posing questions, and proposing topics for further discussion.
5. Collaborate with Influencers: It is also useful to collaborate with some influencers or leaders of the industry to enhance your influence.
Conclusion: The Power of Synergy
Obviously, we can not speak about social media and SEO as two different things anymore – they are the faces of the same phenomenon. Together, they work perfectly to enhance your general ranking, authority in your niche and the overall amount of quality traffic to your site.
In the case of commercial accounting firms such as yours, it isn’t merely being ahead of other firms, but about reaching out to relevant clients effectively. So, the next time you post a thought leadership article on LinkedIn or share a behind-the-scenes snapshot on Instagram, remember: Not only are you establishing that presence and creating a footprint on the social web—you’re enhancing your search engine results.
Digital marketing is not stagnant and neither should your firm be in terms of its digital strategies. It is best to accept the social-SEO relationship and build the online identity you need to release yourself into cyberspace.
Ready to take the leap? Start today with NumberUp. Your future clients are just a click away.